Released on: April 14, 2008, 11:56 pm

Press Release Author: Aileen Brucal

Industry: Telecommunications

Press Release Summary: Due to the strong competitive environment, fixed network
carriers introduce a significant number of customer-friendly initiative as well as
discounted prices, through which carriers were able to attract new customers.
Research by InfoCom on this topic has shown that this trend is especially true for
fixed network operators.

Press Release Body: Due to the strong competitive environment, fixed network
carriers introduce a significant number of customer-friendly initiative as well as
discounted prices, through which carriers were able to attract new customers.
Research by InfoCom on this topic has shown that this trend is especially true for
fixed network operators.

One of the most apparent trends is the enlargement of the distribution networks:
everywhere in Europe, both fixed and mobile carriers have increased the number of
telecom shops, restructured their online distribution sites and increased their
service staff. In order to improve and optimise the contact with the customer, since
2007 several carriers offer the possibility of a live chat line with their customer
service centre.

A further trend, recognisable all over Europe, regards broadband offers, which
increasingly contain free of charge options, especially security solutions, as BT is
offering in Great Britain and ONO in Spain.

Increasingly, companies are also looking into self-installing solutions, for
instance broadband access with Modem/Router, WiMAX, WiFi or WLAN and self-installing
IPTV applications. With these solutions, the customer enjoys shorter turnaround time
and saves the costs for having a technician install the system. On the other hand,
some other carriers have focussed their customer care strategy on increasing
technician support and offer installation at the customer's premise free of charge,
during the evenings and on weekends. Some carriers go so far as to guarantee their
installation appointment and offer compensation for not meeting the deadline.

About this research: InfoCom's research activities go far beyond what is
traditionally intended by telecom consultancy, covering also new telecom services
and applications. Based on a best practice analysis on 15 European countries, for
over 30 vendors & service providers, this research illustrates how operators search
for opportunities through new applications.

About InfoCom
InfoCom is a market research and consultancy company with 20 years experience
providing strategic analyses and planning assistance to stakeholders in the
telecommunications, IT and multimedia industries. InfoCom's independent and
fact-based analyses highlight trends and opportunities, supporting decision makers
to understand market dynamics in order to improve their competitive advantage
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Web Site: http://www.infocom-de.com

Contact Details: InfoCom GmbH
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Phone: +49 711 870510-39
Fax: +49 711 870510-10
Website: http://www.infocom-de.com,